Equera is rebuilding tourism from the ground up - digitizing community-based tourism (CBT) to restore equity, visibility, and ownership to local communities. We’ve developed a SaaS platform that connects community-based tourism organizations (CBTOs) to the global marketplace, enabling them to participate in and profit from the industry on their own terms.

The platform brings together everything CBTOs need to compete globally. Using GenAI-powered onboarding, communities can describe their experiences and instantly generate professional listings ready for publication across online channels. Our reservation technology then consolidates all bookings and automates guest communications via WhatsApp, allowing rural and low-bandwidth users to manage operations easily. Together, these tools make local enterprises discoverable, bookable, and financially independent for the first time.

Our methodology blends technology, training, and transformation. During onboarding, Equera provides hands-on coaching and product support so that CBTOs can professionalize their services, strengthen revenue streams, and retain ownership of their customer data. Continued training and capacity building is also provided to CBTOs via WhatsApp, to support team members and organizations and ensure they are equipped to deliver amazing, high quality experiences. We also collaborate with tourism boards to map and promote authentic, community-run experiences, ensuring that travelers seeking purpose-driven travel can find and book them effortlessly.

This approach goes beyond inclusion - it restructures the infrastructure of tourism itself. By placing community enterprises directly in global markets, Equera redirects value flows that once benefited foreign intermediaries back to the people who sustain culture, biodiversity, and local livelihoods.

In doing so, Equera transforms tourism from an extractive system into one of redistribution and self-determination - a scalable model for how technology can democratize wealth, shift power, and create a more just and equitable global economy.

Redistributing Tourism Wealth through First-of-its-Kind Digital Infrastructure

Redistributing Tourism Wealth through First-of-its-Kind Digital Infrastructure