PurposeMint is a behavior-based, culturally grounded savings app that helps heads of households and caregivers build emergency funds, develop strong financial habits, and reduce dependency on predatory lending—all while aligning their goals with their values.

PurposeMint proactively improves a borrower’s financial health before they seek credit. By guiding users to build $500–$1,000 emergency funds at minimum and maintain consistent savings behaviors, we help lower default risk and improve repayment readiness—key metrics for CDFIs (Community Development Financial Institutions) making small-dollar or credit-building loans.

The app collects valuable behavioral insights—such as savings frequency, goal completion, financial stress points, and consistency—that can serve as alternative indicators of financial discipline and borrower reliability. CDFIs can use these insights to better assess and support applicants who may lack traditional credit histories.

Instead of placing the financial burden on our users, we acquire them through partnerships with banks, credit unions, and CDFIs. These institutions currently spend about $300 per account to attract new customers. For a fraction of that cost, PurposeMint delivers high-quality, financially resilient account holders who are more likely to repay loans, remain engaged, and grow into long-term clients.

Through this dual model, we keep PurposeMint affordable and accessible for the people who need it most—while creating tangible value for the institutions that serve them.

PurposeMint: The $280 Billion Opportunity

PurposeMint: The $280 Billion Opportunity