Challenge
Digital technology has had an huge impact on many across the globe. However, access to and use of technology is neither universal nor equitable. In Northern Nigeria around 60% of the female population is not able to access the internet. Family-guided decision making and gender norms play a key role in digital inclusion, with 55% of men in Northern Nigeria claiming they do not want their wives to use the internet, and 61% of fathers discouraging their daughters’ use.
Description
Based on Equal Access International’s proven approach to social norms change, Tech4Families is addressing the normative barriers that prevent women and girls access to and use of digital technology, through a family based, social behavior change model that combines mass media, peer to peer family group sessions and organized diffusion tactics.
Outcomes
The project has facilitated an enabling family environment that questions existing norms, models new behaviors, and has validated shifts in attitudes among both female and male participants. It created an approach that can be replicated and scaled to other settings with similar normative barriers.
