Challenge
When natural or man-made disasters strike, there is no easy and reliable way for individuals to give small amounts to help. While we are all aware of major disasters and often express our empathy and desire to help with friends and colleagues, research shows that more than 90% of those who want to give end up not giving.
Description
OneRelief, a micro-donation platform for disaster and humanitarian relief aid, aims to remove these barriers to giving. Living on social media, the platform allows users to make micro-donations ($1-5) to selected vetted disaster relief organizations that have personnel in the affected areas and can report back to the donor. With a platform built specifically with millennial donors in mind, OneRelief offers its on-the-ground NGO partners access to a large, growing fundraising base.
Outcomes
Completed launch campaign in May 2019. Launched MVP in Jan 2019. Signed partnership with Action Against Hunger and partnerships with Save the Children and Needslist announced.
