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Mobile Vaani (A federated network of mobile based community media platforms)

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Global-Innovation

Global-Innovation Exchange

Mobile Vaani (A federated network of mobile based community media platforms)

India

Mobile Vaani is a voice-based social media platform for rural and low-income urban households, low literacy regions, and non-Internet users. It serves media-dark regions in an interactive manner and is accessible to anybody who has a phone.

Scaling

5+ years

Last update: October 05, 2023

OverviewContributors

Challenge

Oxfam report 2018 indicates, Indian growth story is marred with inequality, wherein rural and urban poor communities remain at the lower rung of social and economic development. The problem of inequality gets further aggravated by following factors - a. Near absence of grievance redressal mechanisms, lack of community institutions as well as right sources of information. Women & poor people in the rural regions particularly find themselves at the receiving end of the socio-economic divide

Description

Mobile Vaani (MV) is a voice-based community media platform. It is easy to use and readily accessible to even poorly literate and low-income groups. It offers users the information on local news, government schemes, livelihoods, career opportunities, appropriate health and nutrition behavior, community demand for social accountability, and workplace entitlements. MV discussion forums also ensure community building and solidarity by offering a safe space for women to share issues among peers.

SDGs

Peace, Justice and Strong InstitutionsSustainable Cities and CommunitiesGender EqualityGood Health and Well-being

Outcomes

Mobile Vaani (MV) is working in 25+ districts in India and caters to more than 2 million households. It has been used by 150+ partners including governments. MV has clocked 12 million+ calls & 500,000+ voice reports.