Lal10

India has 9.1 million artisans. 83% of them don't find access to formal markets. Artisans don't get the right price, the contemporary market, or better designs. Global retailers don't work with unorganized artisans due to the uncertainty of quality, cost, and timeliness of orders. The exploitative ecosystem causes the younger artisan generations to not pursue the craft. Middlemen exploit artisans to the maximum limit.

We have skilled and incentivized young artisans to become artisan micro-entrepreneurs called cluster champions. We connect 1200 artisans (70% women) through 28 cluster champions (20 women). We are also creating a technology-enabled platform for artisans to generate demand and manage orders and inventory efficiently. It is a chat-based, easy-to-use, handheld mobile CRM for artisans. Lal10 currently generates over 3000 B2B inquiries from multiple lead generation platforms.

The project has provided sustainable livelihoods to 1200 Indian artisans, most of whom are women, and connected them to over 400 retailers. It has also fostered the development of artisan micro-entrepreneurs, enhanced inventory and order management for artisans, and generated over 3000 B2B inquiries.