The challenge is to build a large, mutually-owned community of digital asset owners who benefit from passive income generated from advertising revenue that would otherwise flow to major tech platforms.

This project addresses the imbalance in digital advertising, which concentrates revenue in the hands of a few large corporations, by redistributing value to a broad network of community members. By doing so, it fosters economic inclusivity, strengthens local businesses and incentivises active participation in a shared digital ecosystem.

The initiative is distinguished by three core differentiators, aligned with its main phases of implementation: asset distribution, creation of a marketing proposition for income generation, and evolution into a tradeable digital investment. These differentiators form the foundation of MezziCoin’s approach to making digital assets accessible, engaging and income-generating.

1. An Accessible Alternative to Crypto (Distribution)

MezziCoin GeoCoins are distributed free of charge, giving community members a low-risk, entry-level introduction to digital investing and allowing them to build a portfolio of digital assets.

Each GeoCoin is tied to a specific geographic location, creating an easy-to-understand and tangible alternative to complex cryptocurrency and NFT models.

Coins are generated through a free-to-download mobile app that runs efficiently in the background as users go about their daily activities. This makes MezziCoin far less resource-intensive and more environmentally friendly than conventional crypto mining. Once a set number of coins has been created, users receive a contiguous collection of GeoCoins as a reward.

Additional coins can be earned through interactive features such as an in-app word game or real-world location-based treasure hunts similar to Pokémon GO or geocaching. These gamified experiences encourage engagement and generate social media buzz, helping to grow the community organically.

With each GeoCoin indexed to a real-world location, scarcity is naturally built in. This scarcity is expected to drive value through supply and demand, while each coin also carries a nominal buy-back value, allowing holders to return coins to the platform for redistribution.

2. A Novel Marketing Approach Delivering Passive Income

A central principle of MezziCoin is wealth redistribution, redirecting advertising revenue that would usually go to large digital platforms toward a broad base of MezziCoin collection owners.

Geo-targeted advertising within the app generates passive income for community members who own collections. Earnings vary by location; some areas may produce little or no income initially, but this encourages users to grow their portfolios.

This marketing model introduces a privacy-friendly approach to ad targeting, with ads targeted to locations rather than individuals. A machine learning algorithm optimises ad relevance based on performance.

The approach is designed to support local and independent businesses, giving them affordable access to digital marketing and limiting the dominance of large corporations.

By distributing marketing income to the community rather than to major tech firms, MezziCoin nurtures an inclusive economic ecosystem, fosters loyalty, and stimulates local economies.

In addition to passive income from marketing revenue, surplus platform income may be distributed to all MezziCoin owners as a universal dividend, sourced from in-app advertising, crowdfunding, or the sale of coin collections to wealthy, altruistic investors.

Although income-generating digital assets are not entirely new, they remain uncommon, giving MezziCoin collections a tangible market value linked to their earning potential.

3. A Unique Investment Asset (Trading)

MezziCoins are conceived as long-term digital holdings rather than speculative trading tokens. Each GeoCoin’s value varies according to its location, meaning there is no uniform market price. This location-based system makes large-scale speculative trading impractical and protects the platform from market manipulation and extreme volatility.

An algorithmic valuation model estimates indicative values for collections based on geographic desirability and previous trading activity, helping to stabilise pricing.

Over time, MezziCoin intends to enable third-party trading platforms to make collections more liquid and accessible to a broader audience.

Ultimately, the goal is to build a mutual, community-driven ecosystem. Active participation strengthens community ties, increases engagement, and ensures that members understand how their interactions and attention directly contribute to shared prosperity.

MezziCoin, and an entry-level, risk-free crypto alternative for the masses.

MezziCoin, and an entry-level, risk-free crypto alternative for the masses.