Sheffield, England, United Kingdom
A digital asset where each coin represents a real-world location. Free to collect, designed to generate income and trade, with none of crypto’s energy costs or complexity.
Design & Implementation
1-3 years
$2,500.00
Last update: October 05, 2023
The challenge is to build a large, mutually-owned community of digital asset owners who benefit from passive income generated from advertising revenue that would otherwise flow to major tech platforms.
This project addresses the imbalance in digital advertising, which concentrates revenue in the hands of a few large corporations, by redistributing value to a broad network of community members. By doing so, it fosters economic inclusivity, strengthens local businesses and incentivises active participation in a shared digital ecosystem.
The initiative is distinguished by three core differentiators, aligned with its main phases of implementation: asset distribution, creation of a marketing proposition for income generation, and evolution into a tradeable digital investment. These differentiators form the foundation of MezziCoin’s approach to making digital assets accessible, engaging and income-generating.
MezziCoin GeoCoins are distributed free of charge, giving community members a low-risk, entry-level introduction to digital investing and allowing them to build a portfolio of digital assets.
Each GeoCoin is tied to a specific geographic location, creating an easy-to-understand and tangible alternative to complex cryptocurrency and NFT models.
Coins are generated through a free-to-download mobile app that runs efficiently in the background as users go about their daily activities. This makes MezziCoin far less resource-intensive and more environmentally friendly than conventional crypto mining. Once a set number of coins has been created, users receive a contiguous collection of GeoCoins as a reward.
Additional coins can be earned through interactive features such as an in-app word game or real-world location-based treasure hunts similar to Pokémon GO or geocaching. These gamified experiences encourage engagement and generate social media buzz, helping to grow the community organically.
With each GeoCoin indexed to a real-world location, scarcity is naturally built in. This scarcity is expected to drive value through supply and demand, while each coin also carries a nominal buy-back value, allowing holders to return coins to the platform for redistribution.
A central principle of MezziCoin is wealth redistribution, redirecting advertising revenue that would usually go to large digital platforms toward a broad base of MezziCoin collection owners.
Geo-targeted advertising within the app generates passive income for community members who own collections. Earnings vary by location; some areas may produce little or no income initially, but this encourages users to grow their portfolios.
This marketing model introduces a privacy-friendly approach to ad targeting, with ads targeted to locations rather than individuals. A machine learning algorithm optimises ad relevance based on performance.
The approach is designed to support local and independent businesses, giving them affordable access to digital marketing and limiting the dominance of large corporations.
By distributing marketing income to the community rather than to major tech firms, MezziCoin nurtures an inclusive economic ecosystem, fosters loyalty, and stimulates local economies.
In addition to passive income from marketing revenue, surplus platform income may be distributed to all MezziCoin owners as a universal dividend, sourced from in-app advertising, crowdfunding, or the sale of coin collections to wealthy, altruistic investors.
Although income-generating digital assets are not entirely new, they remain uncommon, giving MezziCoin collections a tangible market value linked to their earning potential.
MezziCoins are conceived as long-term digital holdings rather than speculative trading tokens. Each GeoCoin’s value varies according to its location, meaning there is no uniform market price. This location-based system makes large-scale speculative trading impractical and protects the platform from market manipulation and extreme volatility.
An algorithmic valuation model estimates indicative values for collections based on geographic desirability and previous trading activity, helping to stabilise pricing.
Over time, MezziCoin intends to enable third-party trading platforms to make collections more liquid and accessible to a broader audience.
Ultimately, the goal is to build a mutual, community-driven ecosystem. Active participation strengthens community ties, increases engagement, and ensures that members understand how their interactions and attention directly contribute to shared prosperity.
The solution involves the creation of a mobile app and cloud-based infrastructure that enables community members to build portfolios of MezziCoin GeoCoins.
The project is structured into three phases:
1 - Asset distribution and community building
2 - Creation of a marketing proposition for income generation
3 - Evolution into a tradeable digital investment
The first phase launched in July 2023. Work continues on improving this phase, including enhancements to the mining functionality to support more mobile devices and automation of asset distribution. Additional planned features include in-app notifications and mass emailing to encourage engagement among community members, as many registered users are not yet active.
The project’s web presence, mezzicoin.com, currently serves as a holding page to facilitate app approval. An upgrade is planned to provide a full-featured website to better support the community and communicate the vision.
The next major phase is the creation of the marketing platform, which will generate income for coin-collection-owning community members. Forward-looking architecture has already established some of the enabling infrastructure needed for this functionality.
Project management is conducted through Jira, structured into use-case-level epics, user stories and BDD acceptance tests. Jira is also used to track defects, while ideas for future features are recorded in a roadmap using a Jira discovery project.
To support operational planning and growth, Kdensity is being used to build an operating model defining processes for asset management, operational controls and risk management. This model ensures the organisation can operate efficiently now and scale effectively in the future.
The project went live in July 2023. Following a viral event triggered by a YouTube video in Bangladesh, registrations grew rapidly, spanning Asia and Africa and reaching Côte d'Ivoire within the first week of launch.
Since then, registration growth has slowed, but the platform has accumulated over 4,000 registrations from 125 countries. While many of these members are currently inactive or have not completed registration, they provide a valuable mailing list for re-engagement as new features or improvements are introduced.
