doctHERs

The exclusion of women in the workforce in both developing countries and mature markets has resulted in not only a massive loss of human potential but also loss of human life - especially in countries (including the US) where millions of people continue to lack access to quality, affordable healthcare. In Pakistan, the good news is that 60% of medical school graduates are women. The bad news is that 3 out every 4 of these graduates are not participating in the workforce.

doctHERs reintegrates female healthcare providers (HCPs) who have been excluded from the workforce by using a digital health platform that connects remotely-located female doctors (who work from home) to health consumers in need via trusted intermediaries such as tablet-equipped nurse/midwife-assisted video-consultation (telemedicine). Lower-middle income frontline health workers (community health promoters, nurses and midwives) are recruited, trained and equipped with technology - hardware, software and wifi/broadband connectivity. They are then deployed in corporate offices, factories, retail clinics and ambulances where they are able to connect health consumers (especially female workers who otherwise have highly restricted access to women's health) to remotely located female doctors. These trusted intermediaries are trained to conduct sophisticated diagnostic and interventional procedures under the supervision and guidance of a remotely located (home-based) female doctor.

doctHERs is further scaling its community health activation model in collaboration with Unilever, UKDFID, the Punjab government, Pfizer and Philips to impact 2 million women in rural villages across 19 districts of Punjab, Sind and KPK.