Challenging Gender Stereotypes

Stereotypes in Viet Nam confine women and men in specific roles and careers, limiting the advance of both genders.

UNDP Viet Nam's #HowAbnormal campaign produces videos featuring flipped gender roles and conducts youth-engaging activities to challenge stereotypes and promote gender equality.

The #HowAbnormal campaign has achieved widespread reach with over 80,000 views on videos, engaged 10,000 youths through events, and fostered a network of 500+ youth supporters. Its filmmaking competition, Change Maker Training, and festivals have sustained grassroots initiatives and drawn broad participation from universities, UNESCO, and various partners.