Challenge
This year Americans will spend $60 billion trying to lose weight, yet the global budget for specialized food used to treat severely malnourished children is only $150 million.
Description
At Calorie Cloud, we capture calories using Fit Bits or phones and turn them into packets of life-saving food for malnourished children. Users here in the US simply download our app or join a challenge at their workplace. Every step they log, every calorie they burn is collected, stored, and then turned into life-saving nutrition in the form of a 500 calorie RUTF packet.
Outcomes
We get people active, offering companies tangible results in their efforts to move the needle on corporate wellness, and at the same time we deliver life-saving therapeutic food to children in developing world settings.
